Arab Raya for Technology & Telecommunication Launches DNA Flagship Store in the Heart of Amman, Jordan


DNA, a concept launched by Arab Raya Company for Technology and Telecommunication, is an entertaining lifestyle destination – the first of its kind in Jordan – opened doors on Friday, 27th of April at 5:00 pm in Abdali Mall. The lifestyle store provides a wide range of products, services and events spread across its 1,500 square meter location in Abdali Mall.

DNA will provide world-renowned brands under 11 different categories, providing people with an extensive product and service portfolio catering for all their needs and passions. The lineup includes Electronics, Multimedia, Musical Instruments, the latest Gaming Consoles and Games, Phones, Accessories, Tablets and more. In addition, DNA will provide widespread sections in Fashion, Books, Gadgets, Gifts, House and Audio products.

Complementary to the innovative products and to fulfill the customer journey, DNA offers a variety of services such as easy installment plans, maintenance, product trade-in and a customer loyalty app. DNA is also the first and only ticketing hub for events, where customers can buy tickets to their favorite events right inside our store.

DNA has a multitude of the best-in-class products and services. As the richest retail outlet in Jordan, offering unique products, services and events, in addition to exceptional customer experience, starting with well trained and welcoming staff to after sales customer care. It will be your most enjoyable retail destination.

Mr. Laith Hammo, General Manager of Arab Raya for Technology & Telecommunication states: “We found a niche market in Jordan, where there was no one store offering a multitude of modern products and services to empower people’s lifestyles – whether it’s their hobbies or professions regardless of their age groups - and that’s how DNA first started, a simple idea. After years of careful and strategic planning, we are proud to announce the new lifestyle concept opening in the heart of Amman at the new downtown “Abdali” centered at a premium location inside Abdali Mall.”